Sunday, January 11, 2009

Logo II

The actual final logo (+ tagline) plus some color brainstorm.

I tweaked this thing to death (and to the brink of madness). It's a little hard to see here but the type is in two different shades of brown. I wanted some element of brown from the start, because black seemed too chic and brown made me think of casual pubs and underground wooden dives. I fell for the pale lavender in the end, but it was more instinct than reasoning. I wouldn't pick a fight over it, let's put it that way.



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