Sunday, January 11, 2009

Logo Redesign Competition

Everyone in my design class was asked to redesign the logo of the 100 Year Association of New York. It was a voluntary competition, and the winning logo would be used on the organization's website. After the class ended, the project must have fizzled because the old logo remains. But it was an interesting exercise regardless; we got a chance to see a dozen different interpretations of the same material. It was only after we had all come up with new logo designs that we found out they wanted a golf-themed logo to use for their annual golf tournament. Below is what I whipped up (after the class had already finished) to accommodate the golf theme, followed by my original designs and then the real--and sadly still existent--100 Year Association logo.



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